Compassion and a desire to serve one's fellow man is as strong a drive in people as is greed. For a society, the stratagem must be to make the common good the standard behavioral form. The competition is in doing the best for mankind—rather than, "as long as I get mine, the devil take the hindmost".
Now that's starting to sound more and more like what I've been writing for years. You see, if we use the right words such as cooperation rather than competition, we'll turn the human mind to lofty ideals. We must use the language properly.
Marx is given the credit for much of what was obvious to the earliest (first-generation) Christians. Jesus spoke and acted very clearly against the moneychangers. The linked article more than hints at it.