Tom Usher commented or added the following:
"Clive Hamilton argues that within free-market capitalism, corporate interests actively discourage us from acting in accord with the values, preferences and desires we would endorse after careful consideration. Very few of us, he writes, would, upon deep reflection, say that it is our innermost desire in life to work incredibly hard at a job we dislike in order to possess the latest consumer products. Yet this is precisely the life our society encourages." Amen! That's one of the reasons I'm doing the Christian Commons http://www.causes.com/causes/99753?m=e5767d02&recruiter_id=13875729.
"From early childhood onward, advertisers expertly instill within us a set of values, preferences and desires that are not our own, but those that corporations wish us to have. As a result, our true ideals become increasingly neglected and stigmatized. This denial of our moral selves, Hamilton believes, can largely explain the discontent increasingly prevalent in affluent societies."