Heartland will fold: "The Short Hot Life of Heartland's Hateful Climate Billboard - NYTimes.com"

They won't last. Any corporation backing them needs its head examined.

The online spin cycle on global warming has become so fast and toxic that an electronic billboard in Chicago can flash an ultra-offensive message designed to draw attention to a conference of climate contrarians, then generate a global burst of Web traffic and then be withdrawn 24 hours later as "a necessary price to make an emotional appeal to people who otherwise aren't following the climate change debate" (the statement this afternoon from the Heartland Institute, the group that paid for the messages).

Hopefully that necessary price will include Heartland losing a few more of its shrinking pool of corporate contributors. (The group issued a longer statement tonight on its "realist" message.)

via The Short Hot Life of Heartland's Hateful Climate Billboard - NYTimes.com.

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  • Tom Usher

    About Tom Usher

    Employment: 2008 - present, website developer and writer. 2015 - present, insurance broker. Education: Arizona State University, Bachelor of Science in Political Science. City University of Seattle, graduate studies in Public Administration. Volunteerism: 2007 - present, president of the Real Liberal Christian Church and Christian Commons Project.
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